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marketing services
Search Marketing. Search Insights.
Few marketing experts take advantage of Search Engine Optimisation SEO Marketing tools. The bulk of SEO experts barely use SEO tools to their potential either. Typically, a simple site audit will inform simple improvements resulting in SEO traffic increases. It's easy money.
Distinct Marketing uses Search Engine tools for insights. We compare the language used on your website versus the language of demand in your category. This results in an opportunity gap which can be filled and turned into a competitive advantage.
Digtial Marketing. The Main Game.
Our marketing experience covers TV, radio, print, outdoor and event activations; but the main game in town is digital marketing. Why? It's affordable, DIY-able, measurable and optimisable. But most of all it reflects the fact that humans are highly engaged, if not preoccupied, with their smart phones.
However, the same communication principles apply. Be discoverable, interesting, authentic, distinctive and memorable.
Product Marketing. Expert Authority.
Product marketing expertise is where Distinct Marketing has unmatched skills.
We offer product positioning, value proposition development and product benefit development.
This evolves into a distinctive, on-brand and industry leading narrative. One which has fresh thinking, authoritative expertise and aligns with both industry jargon and the language customers are using (Based on SEO research).
This becomes the conserstone messaging document for sales presetnations, product descriptions and product marketing plans.